I was in Nashville for a couple of days last week and spent some time with Chief Creative Officer of Beardition, Kristin Schleihs. I had met Kristin a few years prior when she and Mark Williams, the CEO and creator of Beardition, were a part of my Sweet Peach Revival in Atlanta. It was great to catch up in her office and see the continued success of their ever evolving grooming product line. And since Father's Day is coming up quick, I wanted to blog about their new gift sets...

The branding doesn't always live up to the hype but in Beardition's case, quality reigns supreme inside and out. Their grooming products are made with all natural ingredients and essential oils as the idea is to soothe and nourish the skin and beard without harmful chemicals. Tea tree oil, aloe leaf extract and Vitamin E are common ingredients in their lineup.

What men like about these products is that they soften the beard without leaving it feeling heavy or oily. It makes a guy feel clean and refreshed and as I personally use HollyBeth Organics on my own skin, I know full well the benefit of using something that is 100% good for your skin- you just feel better and it's hard to try something different with unrecognizable ingredients when what you're using already is so trustworthy. Not to mention, it just feels so darn good...

Whether it's for an upcoming graduate, a groomsman or for Father's Day, the Beardition gift sets are great ideas for the men in your life. They keep it interesting too by offering options that include a dopp kit or even a NY to Nashville pocket square. For the dapper Southern gent, Kristin and Mark also have their own magazine, BRO, where they share grooming tips, men's style, travel gear ideas and more. In a retail world where clutter can sometimes rule the shelves, it's brands like Beardition, where quality matters, that stand out from the fray.