Very Fine South

Laura Shope of Very Fine South has a great aesthetic. I first started to see her beautifully made, minimally chic bags around Atlanta spring of last year. Since then, I've been a stalker of sorts, always wondering what she's up to as her work marries high quality with killer design. The cool thing is she just launched a new line and sent over a few pictures to share on Sweet Peach. Introducing the ENSO collection...

Enso is Japanese for 'circle.' As Laura shared, "In Zen Buddhism, the enso symbolizes strenth and elegance. Each piece in the ENSO collection incorporates a full circle in its design. Known for thoughtful simplicity in their design style, Japanese tradition was a naural inspiration of form." The Circle Clutch is made from buttery soft leather, available in six different colors and is fully lined.

Laura wisely subscribes to the 'form follows function' approach to design. As a student at Georgia Tech, she was greatly influenced by the works of Charles & Ray Eames, Frank Lloyd Wright, Le Corbusier and Raymond Loewy who were designing to not only fulfill a need, but to do so in a way to bring pleasure and simpliticy into the lives of everyday people. Laura, "The simple and elegant designs that the early mid-century is known for have always made the most sense to me." 

The timeless, classic quality to her pieces that still feel modern is what I love most about her work. I mean, the Cutout Tote, what's not to love? The cutout circular handle allows you you to hold it in your hand or fold it over and slide your wrist through. Dual functionality is always a good thing...

Besides the four pieces in her Enso collection, Laura has a couple limited edition pieces that I just had to share. This includes the stunning Springbok Clutch made from the soft mohawk hair of the South African antelope...or the Deerskin Fringe Clutch made of buttery soft deerskin. They each represent original, handmade works that are truly the show stopper of any outfit. I want, I want, I want... To continue to drool and pine over Laura's goregous works of wearable art , click here.  

 

Images: Claudia Bost for Very Fine South      Content: Sweet Peach