The Laundress

Whenever I visit Italy, I hear my friend Vanessa's voice in my head. I remember her love for great detergent and the smell of clothes washed in many of the homes there- dried fresh on the line outside. We both fell for the intoxicating smells of Coccolino and bring it back to the states for each other whenever possible. But as I sat at the Southern C Summit conference today in Charleston, I learned of a company filling the niche for high quality, fragrant detergent right here in the USA...

Gwen Whiting and Lindsey Boyd started their company, The Laundress, over a decade ago- not knowing a thing about making quality soap but understanding a real need for it in the marketplace. In their talk today, they spoke of their combined passion and razor sharp focus to deliver on their vision and their hard work has certainly paid off. The now extensive line of The Laundress products for the home has resulted in a legion of die hard fans. And I get it, for the first time I smelled Coccolino, I felt like my life just improved ten fold. A whole world in a bottle I never knew existed...

 

I'm excited to try a few of their products, all of which have a specific job to do. Colors stay vibrant, stains are zapped and my personal favorite, the detergents remove dust and pet hair throughout the washing cycle. The idea too is your linens, woolens and delicates will last longer when treated so well- plus their products are all 100% biodegradable and nontoxic. I think I just became a super fan.

Supposedly this one smells just like a baby in a bottle.... I wanna try. Check out their site to see a laundry list of more thoughtfully made, beautifully designed products that smell good. The kind of good that can change your life...

 

Images: The Laundress     Content: Sweet Peach