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Friday
Feb032012

Indie-pendent

When I shot Melody's house in Cabbagetown a little while back, she told me about a new shop in Atlanta that I need to visit. A shop that caters to artists and cares about handcrafted, quality products. It's called Indie-pendent and they're having a Grand Opening all weekend long. 

The first thing you notice when you walk inside Indie-pendent is what an incredible space it is. There are two floors with a total of 2500 square feet. The downstairs is for retail, the upstairs is reserved for workshops- from canning, knitting and painting tutorials to tips and strategies for small business owners. It's an incredible way to involve local artisans and create a sense of community, every time someone walks through the front door. 

When I asked the owner Beth Lord why she started her business she replied, "I wanted a nice, fun and creative place to be." She describes Indie-pendent as a "handcrafted lifestyle boutique offering home decor, accessories and gifts."  Indie-pendent stands for many things- Beth's freedom from corporate life, living and creating independently as well as supporting and celebrating artists. 

When deciding which lines to carry in her shop, Beth explains, "I like to find unique items that aren't flooding the market." Beth apparently has a knack for this as Indie-pendent is full of wonderful surprises and items that make me say, "oh, i want this..."  

Although the retail floor is one large space, Beth has created mini rooms with their own feel and personality. Beth's friend and colleague, Jordan Sandlin has lent a helping hand with the gorgeous, creative displays that pop up everywhere you look . I love the chestful of adorable stuffed animals and pillows that any kid would love to snuggle with or talk to... 

When I asked Beth what inspired her, she replied, "Pretty things...fabric, food and beautiful landscapes." You get a sense of her incredible aesthetic and point of view when you walk inside Indie-pendent - but I believe you also get a sense of calm and warmth too. She's found her passion and it shows...

Beth likes originality and seeks it out in her selected artisans. Leah Duncan from Austin, Texas is one of my favorite Southern artists. Beth carries a variety of her lovely tea towels, all thoughtfully displayed. 


In Beth's store of pretty things, you'll find lots of inspiration through her selection of goods, artistic displays and love of color. As she explains, "I like to surround myself with colors that make me feel good." 

Beth exudes Southern hospitality. She loves nothing more then helping her customers find the perfect gift. Originally from LaGrange, Georgia, she knows no other policy than an open door, friendly one. A Southern girl through and through, she just shrugs and says, "Its just what we do."

 

Photos and Content: Sweet Peach 


 

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Reader Comments (10)

What a great shop, I'll have to check it out.

February 3, 2012 | Unregistered CommenterJJ

I really love her workshop space. It's an incredible concept for a store and hope I can make it to Atlanta this year to visit in person.

February 3, 2012 | Unregistered CommenterCandace L.

Those tea towels are so sweet, I want all of them.

February 3, 2012 | Unregistered CommenterTerry Tanner

What a neat shop and it's on St Charles--I'll definitely have to stop by. Thanks for blogging it.

February 3, 2012 | Unregistered CommenterPatti@PrettyOldHouses

This space looks AWESOME. I will visit soon.

February 3, 2012 | Unregistered CommenterJaney

I really like Beth's style as this looks like an amazing place to shop. I'm in Texas but if I make it to Atlanta, I will visit!

February 3, 2012 | Unregistered CommenterBT

Pretty shop. And what I really love is her green front door.

February 3, 2012 | Unregistered CommenterK. Arnold

Can't wait to visit her shop! I could see myself in there for hours and hours!

February 5, 2012 | Unregistered CommenterTiffany

This is an awesome post. I think Beth has really raised the bar for retail in ViHi. You are correct that she exudes southern hospitality, she always greets you with a charming smile, that makes you feel that you're her best friend.

February 14, 2012 | Unregistered CommenterLawrence Wolfberg

Thank you so much Pamela for the wonderful post! It was not too terribly hospitable of me taking so long to post this, but please do not take my delay as a reflection of my appreciation...it is greatly appreciated. I hope your readers enjoy and I look forward to seeing you back in the store soon!

March 12, 2012 | Unregistered CommenterBeth Lord

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