I first saw the Roo a few years ago on the campus of Appalachian State University in Boone, North Carolina. Along with Bryce, I was visiting his niece, Chelsea. Her classmates were strung up in trees on different colored hammocks, hanging out and studying. Then a hike up the mountain behind the school, we found even more kids kicking back amongst the trees in what they all called, their 'Roo' or 'Kammok.'
What makes the Roo so cool is how versatile and easy it is to use. And it all comes down to the materials. The innovative Lunar Wave fabric helps keep you warm on a chilly night or cool on a hot, southern day.
The python straps, (inspired by the python snake) have a vice-like grip and superb tree hugging ability. As stated on their site, the ROO can be hung "to any tree, rock, post or other anchor point capable of bearing their weight."
And the best part is Kammok's 1% For The Planet initiative. They are committed to fighting malaria and give 1% of all their revenue to CTC International. Together they work to focus on education, the environment, economy, health and community development in Kenya, Africa. Kammok's business model is: Give. Develop. Sustain. I can't think of a better plan. Although the guy above has a pretty good plan too...