Switch Modern

This iconic, mid century chair is my new true love. It's officially on my wish list and can be found at the fabulous shop, Switch Modern in Atlanta, Georgia. It's a classic, molded plywood armchair created by Norman Cherner in 1958. You can get this one for a cool $1,209...

Switch Modern is a mix of furniture and accessories, from large and small, simple to extravagant. As owner Doug Henderson explains, "Our price points vary from a $15 vase to a $16,000 light." Most of their lines are European with a focus on Italian designers including Poliform, Flexform, Paolo Piva and Minotti. 

The most striking feature when you enter Switch Modern are the array of gorgeous pendant lights. They carry ten different lines- from the readily available commercial lights to the more unique and handcrafted, like this stunning 'Poppy Light' to the left, made of handmade paper by artist, Kenneth Cobonpue.

Much of the design at Switch Modern makes you smile as each item seems to be its very own conversation piece. As Doug explains, "We're the source in the Southeast for clean, contemporary and original design." 

The family team at ibride in France created these whimsical trays that feature animals in regal settings. Switch is the only company in the US that imports them and as Doug says, "They can work in the very traditional home to the sleek, contemporary home." Well priced, starting from $84, the trays can either be hung as art or be used for their functional purpose. I love the duck who seems to be ready for another cocktail...

Switch carries a bevy of Alessi products including gorgeous silver and ceramics. I really love the espresso cups via The New English. The incredible flies design is by artist, Monica Tsang, who just so happens to have a wonderful blog you must visit. 

Much of the larger pieces at Switch are just drool worthy. I want this Orcus Secretary Desk more than I've wanted a lot of things in life. Made of walnut, with a frame of chrome-plated steel tubing that includes hidden drawers and ingenious cut outs for power cords, this beauty can be yours for just $7,805... 

We have Doug Henderson and Roy Otwell to thank for Switch Modern. Doug, to the left, used to work on the tech side of banking while Roy was a dentist. Ten years ago they ditched the day job for the design job. They both have a strong business background and enjoy being based in the South. As Doug explains, "The South is historically rich in every way- in literature, in cooking...and the South has always historically been tied to Europe such as Savannah and New Orleans." The best part about Switch Modern is that no matter where you live, you can access Doug and Roy's well curated shop as all their goods are also sold online. Thanks guys...

 

Photos and Content: Sweet Peach